@omgliterallydead

Content Creation / Copywriting / Brand Partnerships / Community Management

Project Description: @omgliterallydead is a parody account that portrays the life of a typical Instagram influencer with a unique twist—she's not among the living. The focus of this project was on seasonal and branded content, with an emphasis on satirical writing and presenting a skeleton in an artful manner. This account serves as a commentary on social media culture, cleverly poking fun at the trends and norms of influencer lifestyles.

Role: My responsibilities included all aspects of content creation, copywriting, community management, and establishing brand partnerships. I was instrumental in shaping the account's voice and ensuring that each post resonated with our audience, all while maintaining a consistent and engaging brand identity. 

Tenure: 2018-2022. During these four years, I dedicated myself to evolving the account, engaging with followers, and forging successful collaborations with brands that aligned with our humorous and distinctive approach to content. 

Note: Not the founder of this fantastic account — that would be Dana!