Chowie Wowie

Social Media Strategy / Production / Content Creation / Copywriting

Project Description: Chowie Wowie is a vibrant Canadian edibles brand that embodies fun, color, and an over-the-top personality. In response to the unique challenges posed by legal limitations, this project required a nuanced approach, focusing on close collaboration with retailers and franchisees.

Role: I spearheaded the launch of Chowie Wowie's Instagram presence (now retired), aligning it with the brand's overall market introduction. My responsibilities included producing dynamic photoshoots that captured the brand's spirited essence and writing compelling copy that resonated with our target audience. This role demanded creativity within the confines of strict advertising regulations for cannabis products, requiring innovative strategies to engage and grow our community.

Tenure: 2019-2020

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Agency: N/A (In-house) 

Client: High Park Company (Now Aphria Inc. under Tilray Medical) 

Visit Instagram page (Must be 19+)