Walmart Canada

Editorial Integration Strategy / Cross-functional Communications / Conversion Copywriting

Project Description: At Walmart Canada, I played a pivotal role in the success of theHUB, the brand's editorial content program, which focused on driving traffic to long-form content aimed at conversion. This initiative was executed through strategic placements across e-commerce platforms, marketing channels, and other owned distribution outlets, with the goal of enhancing customer engagement and driving sales. 

Role: My responsibilities encompassed developing the strategy for content dissemination, facilitating cross-functional communication to ensure cohesive messaging across channels, and crafting conversion-oriented copy. I also contributed to the visual aspect of our content through graphic treatments, ensuring that each piece was both engaging and aligned with Walmart Canada’s branding. Conversion copywriting was a key element of my role, requiring a nuanced approach to persuade readers and drive measurable actions. 

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Tenure: 2020-2022. The editorial program was retired in 2023, marking the end of an impactful period of strategic content creation and distribution that I led at Walmart Canada. 

In-house (Contract): Walmart Canada