Irisa

Social Media Strategy / Production / Content Creation / Copywriting

Project Description: Irisa, a Canadian cannabis oil brand, catered to women with a focus on wellness. I spearheaded the Instagram launch to align with the brand's extensive rebranding, aiming to connect with wellness-oriented female audiences.

Role: I directed the brand's Instagram strategy, including content planning, producing photoshoots, and copywriting. My work involved managing the creative aspects and collaborating closely with photographers and other content creators to craft a compelling visual and narrative identity for Irisa.

Tenure: 2019-2020

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Agency: N/A (In-house) 

Client: High Park Company (Now Aphria Inc. under Tilray Medical) 

Visit Instagram page (Must be 19+)