Marley Natural

Social Media Strategy / Production / Content Creation / Copywriting

Project Description: Marley Natural is a globally recognized cannabis brand that aligns with the legacy of Bob Marley, emphasizing natural beauty, positive change, and sustainability. Launching the Canadian presence of Marley Natural required a strategic approach that balanced adherence to global brand guidelines with the nuances of the Canadian market. The brand's mission to celebrate the positive impact of herb and promote wellness was central to our messaging and outreach.

Role: As the lead for introducing Marley Natural to Canada via social media, I was responsible for developing and implementing a comprehensive social media strategy. This included overseeing the creative team, producing engaging content that adhered to strict cannabis marketing regulations, and writing copy that effectively communicated the brand’s ethos. My role required close coordination with global teams to ensure brand consistency, while also adapting strategies to resonate with the Canadian audience. I managed all aspects of the brand's digital footprint, from content creation to community engagement, ensuring that Marley Natural’s launch reflected its core values and appealed to consumers interested in authentic, natural cannabis products. 

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Tenure: 2019-2020

In-house: High Park Company (Now Aphria Inc. under Tilray Medical) 

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