Wink & Wave

360 Marketing Support

Project Description: Wink & Wave is the leading mobile beauty and wellness salon that delivers luxury services directly to clients in Toronto, the GTA, and Muskoka. It stands out for its high-quality treatments and convenience.
Role in Social Media Marketing: I lead the social media management, creating strategies that significantly enhance audience engagement. My responsibilities also include managing paid media campaigns and email marketing, aiming to retain and grow our client base. Furthermore, I handle influencer relations and collaborate with notable brands like Muskoka BeerSpa and Taboo Resort to extend our reach.
Role in Content Creation and E-commerce Support: I am responsible for developing engaging content and providing e-commerce platform support. I also capture compelling content at events featuring high-profile personalities like the Toronto Blue Jays and Cat & Nat, which enriches our brand's story.
Tenure: Since 2020, I have been at the helm of these roles, dedicated to promoting and expanding the salon's digital footprint and customer engagement.
Impact: My strategies have markedly boosted the salon's online visibility and client engagement. Through strategic partnerships and effective content creation, especially from events with notable figures, I have played a crucial role in reinforcing the salon's reputation as a leading beauty and wellness service in Toronto, the GTA, and Muskoka.
Agency: N/A
Client: Wink & Wave
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