The Carter Effect (UNINTERRUPTED)

Social Media Strategy / Talent Communications / Content Creation / Live Coverage / Copywriting 

About
  • Full-length documentary about NBA legend Vince Carter's tenure with the Raptors and its impact on the city of Toronto - Starring Vince Carter, Drake, Tracy McGrady, David Stern, and more 
My role
  • Led digital campaign leading up to, during, and after the film’s worldwide premiere at the Toronto International Film Festival (2017)
  • Worked closely with talent and executive producers’ teams to release key promotional elements across various networks
  • Conducted on-the-ground event coverage during TIFF 2017 premiere
Campaign elements - links to watch 
  • Promotional assets released across Uninterrupted’s social media pages, including the film’s trailer, poster, and supplementary content 
  • Promotional assets released on Drake’s Instagram, including the film’s trailer and poster 
  • Promotional assets released on LeBron James’s Instagram, including the film’s trailer and poster
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