Who’s Interviewing Who? (UNINTERRUPTED)
Ideation / Pre-production / Direction / Post-production / Marketing
About
20-minute roundtable interview featuring Drake, LeBron James, and Chris Bosh, where the 3 stars discuss Toronto, basketball, and pop culture
My role
Pitched and developed concept
Produced interviews on set, guiding talent through loose format
Oversaw edits with production partners
Executed digital release and measured success
Impact
1.1M+ views in first seven days
#1 most-viewed video on Uninterrupted's YouTube (August 2022)
Launched as branded series format, based on this pilot
Campaign elements: links to watch
