Flat Iron Building Group
Social Media & Digital Marketing
Project Description: At Idea Workshop, I spearhead the social media and digital marketing initiatives for our client Flat Iron Building Group, a leading construction and design-build firm in the commercial real estate industry, based in the Greater Toronto Area.
My role is central to executing a comprehensive social media strategy that not only enhances the brand's online presence but also includes detailed coverage of key events. This strategy is tailored to showcase Flat Iron Building Group’s projects, their dedicated team, Corporate Social Responsibility (CSR) initiatives, and partnerships, with a special focus on LinkedIn for B2B engagement and Instagram for the design community.
Role: My multifaceted responsibilities encompass overall social media management, digital marketing support, and the production of a newsletter named "Ironed Out." In addition to content creation, copywriting, and managing social media accounts, I actively engage in event coverage, capturing and sharing moments that highlight the brand’s dynamic presence in the industry. My role also extends to video production, contributing significantly to projects such as….
Through strategic storytelling and engagement, I support the leadership team and ensure our content resonates with target audiences. The proactive management and strategic content dissemination, including event highlights, have led to a notable growth of over 25% for the LinkedIn account in 2023, underlining the positive impact and reception from partners and stakeholders.
Tenure: 2023-Present. My ongoing tenure at Idea Workshop, serving Flat Iron Building Group, is characterized by significant achievements in social media engagement, digital marketing, and event coverage. The initiative is lauded for its creativity, strategic approach, and the tangible results it has delivered, notably enhancing the client's digital footprint and stakeholder engagement in a highly competitive industry.
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Agency: Idea Workshop
Client: Flat Iron Building Group
Social Media Platforms: LinkedIn, Instagram
Industry: Commercial Real Estate/Construction/Design-Build (B2B)
